If Turkey is the land of cats to whom dedicated many books, photo albums and even documentary films, then Italy undoubtedly is the land of dogs. The variety of breeds and colours in the streets may let one think that an Italian city hosts a permanent world dog show. Dogs are just everywhere – people take them to the malls, coffee shops and restaurants, metro and banks, friend visits, dates and birthday parties. Dogs are not just beloved pets; they are also a part of the appearance, an organic element of the owner’s style. Italian four-legged walking in the streets have fashionable haircuts, are well groomed and fancy dressed, matching the style of their owners.